Knowledge of the local market
A local consultant will have a better understanding of the cultural nuances and specific needs of the local market. They are better equipped to create a digital strategy that resonates with the local audience and helps SMEs achieve their business objectives. This is especially important for SMEs that rely on local customers and have a limited budget to spend on marketing efforts.
Accessibility
A local consultant will be available for face-to-face meetings, which can help build a stronger relationship and foster better communication. They can also provide more personalized services, taking the time to understand the unique needs and challenges of SMEs in the local market. This level of personalized attention can help clients create a more effective digital strategy that is tailored to their specific goals and objectives.
Hiring a local digital strategy consultant also supports the local economy
SMEs are the lifeblood of many local economies, and hiring a local consultant can help support the growth of their businesses. It can also lead to the creation of more jobs and the growth of local talent, which benefits the local economy as a whole.
Hiring a foreign consultants may provide some advantages
such as access to a broad range of skills and expertise. However, language and cultural barriers can be a significant challenge, making communication and collaboration more difficult.
Time zone differences can also be a challenge with strategy consultants
as SMEs may need to adjust their schedule to accommodate meetings or consultations.
Hiring consultants from other countries
may come at a higher cost, which may not be feasible for SMEs with limited budgets.
Summary
hiring a digital strategy consultant with a local market focus has numerous benefits for SMEs. They have a better understanding of the local market and can provide more personalized services, which can help businesses create more effective digital strategies. They also support the local economy and can foster stronger relationships with the SME's. While hiring consultants from other countries may provide some advantages it also comes with challenges such as language barriers, time zone difference, and higher costs. For businesses looking to create a more effective digital strategy, hiring a local digital strategy consultant is a smart investment.
To know how you can utilize my locally focused strategy consultancy, click here for a free consultation with me.
